First of all we started off with three main pillars within the value chain:
Player Acquisition Team - Lead generation - Glitnor affiliation and in-house acquisition agency
B2C Team - Game Operators, LuckyCasino and HappyCasino
B2B Team - Content provider - Swintt
Player acquisition is a fundamental part of a good iGaming business. At Glitnor we have focused on this area and built a specialist team, that focuses on this part of the business, ensuring we attract and retain the right value of player at the right cost.
Also, the combination of an experienced Management Team with strong operational leadership - mixed with new talents has given us a unique opportunity to grow exceptionally since the Company was founded. In a context where our team continues to grow, our brands are launched in new markets while living with Covid-19 for 18 months and still maintaining Triple Digit YoY Growth% since 2018 is just an incredible fairy tale.
Key factors are strong leadership where entrepreneurship permeates the entire group.