First of all we started off with three main pillars within the value chain:

Player Acquisition Team - Lead generation - Glitnor affiliation and in-house acquisition agency

B2C Team - Game Operators, Lucky Casino and Happy Casino

B2B Team - Content provider - Swintt

Player acquisition is a fundamental part of a good iGaming business. At Glitnor we have focused on this area and built a specialist team, that focuses on this part of the business, ensuring we attract and retain the right value of player at the right cost.
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Also, the combination of an experienced Management Team with strong operational leadership - mixed with new talents has given us a unique opportunity to grow exceptionally since the Company was founded. In a context where our team continues to grow, our brands are launched in new markets while living with Covid-19 for 18 months and still maintaining Triple Digit YoY Growth% since 2018 is just an incredible fairy tale.
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Key factors are strong leadership where entrepreneurship permeates the entire group.